Littledata is a strong alternative to Facebook Sales Channel for Shopify Plus brands due to its extensive integration capabilities and advanced features. While Facebook Sales Channel primarily connects with Meta Ads, Littledata offers connections to a broader range of platforms, including Google Analytics, TikTok, and Klaviyo, enhancing your marketing reach.

Littledata's identity resolution boosts audience targeting, and its server-side tracking ensures more accurate data collection. Additionally, it provides automatic tracking of checkout extensibility, which can improve conversion rates. With a public statement of privacy compliance, Littledata prioritizes data security, which is increasingly important for consumers. Overall, Littledata's comprehensive features and integrations make it a more versatile choice for managing ecommerce analytics and marketing efforts.

Littledata's pricing is competitive for stores with higher order volumes. While Facebook Sales Channel is free, Littledata offers valuable features that can enhance data tracking and analytics. For example, at 500 orders, Littledata costs $149, which is reasonable considering the potential revenue increase from better insights. As order volume rises, Littledata's pricing remains manageable compared to the benefits it provides, making it a worthwhile investment for serious businesses looking to optimize their sales channels.