Fueled offers comprehensive server-side tracking and integrates with multiple platforms, making it versatile for eCommerce data collection. However, it lacks a fully automatic setup. Google Sales Channel provides a seamless, no-code integration with Shopify but is limited to Google services. Littledata excels by combining features from both, offering a 30-day free trial, identity resolution, and automatic tracking of checkout steps, making it a more robust solution for comprehensive data management across various platforms.

For an online store with 50 orders, Fueled is 384% more expensive than Littledata. At 500 orders, Fueled and Google Sales Channel are equal, while Littledata is 57% cheaper than both. For 5000 orders, Fueled is 151% more than Littledata, while Google Sales Channel remains free. At 20000 orders, Fueled is 150% more expensive than Littledata, with Google Sales Channel still at no cost. Overall, Fueled consistently has the highest costs, while Google Sales Channel is free.

Fueled's data destinations include Google Analytics, Segment, Meta Ads, and Google Ads, offering a broader range of integrations for comprehensive customer data management and marketing analytics. This allows for more advanced tracking and segmentation across multiple platforms.

In contrast, Google Sales Channel focuses primarily on Google Analytics and Google Ads, providing a more streamlined approach but with limited integration options.

Littledata offers a diverse set of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling extensive tracking and marketing capabilities across various channels, enhancing data-driven decision-making.

Littledata's purchase and checkout tracking offers comprehensive features that enhance data accuracy and attribution. Its server-side tracking ensures 100% accuracy and includes post-purchase upsells and refunds, which are crucial for understanding customer behavior. The ability to filter orders by sales channel and utilize user-provided data for improved attribution provides deeper insights. Additionally, Littledata's checkout tracking captures all steps server-side, ensuring compatibility with checkout extensibility and accelerated checkouts, unlike Fueled's limited tracking of only the checkout start. Compared to Google Sales Channel, which tracks via the thank you and checkout pages, Littledata's approach offers a more robust and detailed view of the entire customer journey.