Blotout focuses on restoring marketing signals in a post-cookie world, emphasizing identity resolution and customer identification. Elevar, now part of a larger analytics tool, ensures complete conversion tracking through Google Tag Manager and server-side tracking. While both Blotout and Elevar offer similar features, Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it more user-friendly and accessible for ecommerce managers.

For 50 orders, Blotout is 28% more expensive than Littledata, while Elevar is 413% more expensive than Blotout. At 500 orders, Blotout and Elevar are equal, but Littledata is 40% cheaper than both. For 5000 orders, Blotout is 84% more expensive than Littledata and 84% more than Elevar. At 20000 orders, Blotout is 163% more expensive than Littledata and 163% more than Elevar, while Elevar is 19% more expensive than Littledata.

Blotout focuses on privacy-centric data handling, offering destinations like Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript, and Attentive. Elevar includes similar platforms but adds Pinterest and TikTok, along with Yotpo Email & SMS, enhancing its marketing capabilities. Littledata also supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, and Attentive, but emphasizes integration with Segment for advanced data management. The main differences lie in the specific platforms supported and the emphasis on privacy or integration capabilities.

Blotout's purchase tracking for Google Analytics focuses on privacy and does not add new emails to marketing lists, which may limit customer engagement. In contrast, Elevar and Littledata both offer server-side tracking for 100% accuracy, including features like post-purchase upsells, recurring orders, and refunds. Elevar tracks client-side, while Littledata enhances attribution with user-provided data and custom mapping. Overall, Blotout prioritizes privacy over comprehensive tracking features, whereas Elevar and Littledata provide robust tracking capabilities with additional marketing insights.

Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Its ability to use other marketing channel cookies enhances identity resolution, providing a more comprehensive view of customer behavior. Additionally, Littledata backstitches Klaviyo profiles onto previous customer events, allowing for better historical data integration. While both Blotout and Elevar also ensure no new emails are added to your marketing list, Littledata's focus on identity enhancement and historical data makes it a more robust choice for comprehensive customer tracking and compliance with GDPR/CCPA.