Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
Feature | Littledata | Blotout |
---|---|---|
Founder owned and led | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
30 day free trial | ✔️ | |
Fully automatic, no code setup | ✔️ | |
Automatic tracking of checkout steps | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ | |
Works with platforms other than Shopify | ✔️ |
Littledata is a strong alternative to Blotout for Shopify Plus brands due to its extensive integration capabilities with platforms like TikTok and Pinterest, which Blotout lacks. The 30-day free trial allows for risk-free evaluation, while its public statement of privacy compliance enhances trust. Littledata's fully automatic, no-code setup simplifies implementation, making it accessible for teams without technical expertise. Additionally, the automatic tracking of checkout extensibility provides valuable insights into customer behavior, which can optimize the shopping experience. Overall, Littledata offers a more comprehensive solution tailored for ecommerce, particularly for brands looking to leverage a wider range of marketing channels.
Littledata | Blotout | |
---|---|---|
Example product review | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." |
Example support review | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." |
Link | Read more reviews |
Store size | Littledata | Blotout |
---|---|---|
50 orders / month | $39 | $50 |
500 orders / month | $149 | $250 |
5,000 orders / month | $349 | $830 |
20,000 orders / month | $799 | $2500 |
Littledata's pricing is significantly more competitive than Blotout's across various order volumes. For 50 orders, Littledata is $11 cheaper; for 500 orders, it's $101 cheaper; for 5,000 orders, $481 cheaper; and for 20,000 orders, $1,701 cheaper. This consistent cost advantage makes Littledata a more economical choice for businesses, despite Blotout's maintenance plan that includes setup and support. Overall, Littledata offers better value, especially for higher order volumes.
Destination | Littledata | Blotout |
---|---|---|
Google Analytics | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ |
Attentive | ✔️ | ✔️ |
TikTok | ✔️ | |
✔️ | ||
Segment | ✔️ | |
Postscript | ✔️ |