Blotout vs Stape

Is Blotout or Stape a better data solution for Shopify brands?

Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.


Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.


Blotout vs Stape comparison

FeatureBlotoutStapeLittledata
Server-side tracking✔️✔️✔️
Founder owned and led✔️✔️✔️
Identity resolution to boost audiences✔️minus✔️
Customer data to marketing platforms✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Blotout focuses on identity resolution to enhance audience targeting in a post-cookie environment, while Stape emphasizes server-side tracking for improved data quality and marketing ROI. Both are founder-led and compatible with platforms beyond Shopify. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, offering a more user-friendly experience. It combines features from both Blotout and Stape, providing identity resolution and server-side tracking while simplifying implementation, making it a compelling choice for ecommerce managers.

Reviews comparison

Blotout vs Stape's customer reviews

BlotoutStapeLittledata
Example product review"After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity.""Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service.""Although the app is free, I cannot recommend it based on my experience.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Blotout vs Stape's monthly subscription cost

Store sizeBlotoutStapeLittledata
50 orders / month$50$40$39
500 orders / month$250$40$149
5,000 orders / month$830$150$349
20,000 orders / month$2500$400$799

For 50 orders, Blotout is 25% more expensive than Stape and 28.2% more than Littledata. At 500 orders, Blotout is equal to Stape but 40.4% more than Littledata. For 5000 orders, Blotout is 453.3% more than Stape and 137.5% more than Littledata. At 20000 orders, Blotout is 525% more than Stape and 212.4% more than Littledata. Overall, Blotout consistently has higher prices, especially at larger order volumes.

Supported data destinations

DestinationBlotoutStapeLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
Klaviyo✔️✔️✔️
Google Ads✔️✔️✔️
Attentive✔️✔️✔️
TikTokminus✔️✔️
Pinterestminus✔️✔️
Postscript✔️minusminus
Segmentminusminus✔️

Blotout focuses on privacy-centric data handling, offering destinations like Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript, and Attentive, emphasizing direct integrations for e-commerce marketing. Stape includes TikTok and Pinterest, catering to a broader social media advertising landscape. Littledata also supports TikTok and Pinterest but adds Segment for enhanced data management and integration capabilities. Overall, the main differences lie in the specific platforms supported and the emphasis on privacy and data management features.

Google Analytics comparison

Blotout vs Stape's solution for Google Analytics

FeatureBlotoutStapeLittledata
Product list views & clicks
Consistent product identifier in GA4minus✔️✔️
Tracks products list as you scrollminusminus✔️
Tracks clicks on product listminusminus✔️
Add to Cart
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product infominusminus✔️
Tracks remove from cartminusminus✔️
Checkout steps
Tracked via checkout pageminus✔️minus
Tracks checkout started onlyminus✔️minus
Tracked direct from Shopify's serversminusminus✔️
Compatible with checkout extensibilityminusminus✔️
Compatible with accelerated checkoutsminusminus✔️
Purchase
Tracked server side for 100% accuracy✔️✔️✔️
Includes refundsminus✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filter orders by sales channelminusminus✔️
User-provided data for improved attributionminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Blotout's purchase tracking focuses on Google Analytics without adding new emails to marketing lists, which may limit customer engagement. In contrast, Stape offers server-side tracking for complete accuracy and includes refunds, ensuring reliable data. Littledata enhances this further with server-side tracking, also ensuring accuracy while incorporating post-purchase upsells, recurring orders, and sales channel filtering. Additionally, it utilizes user-provided data for better attribution and allows custom mapping, making it a more comprehensive solution for tracking purchases and optimizing marketing efforts. Overall, Littledata provides the most robust features, followed by Stape, with Blotout being more limited in functionality.

Klaviyo comparison

Blotout vs Stape's solution for Klaviyo

FeatureBlotoutStapeLittledata
Identity resolution
Never adds new emails to your marketing list✔️minus✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️✔️minus
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Tracked via the checkout page✔️✔️minus
Direct from Shopify's serversminusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️

Google Ads comparison

Blotout vs Stape's solution for Google Ads

FeatureBlotoutStapeLittledata
Google Ads Conversions
Unreliable tracking via thank you page✔️✔️minus
Tracked direct from Shopify's serversminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Blotout vs Stape's solution for Meta Ads

FeatureBlotoutStapeLittledata
Key benefits
Boost to Event Match Quality Score✔️minus✔️
100% accurate revenue in Metaminus✔️✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Blotout against Stape
Can I switch from Blotout to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Blotout setup.

Can I switch from Stape to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Stape setup.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.