Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.
Feature | Blotout | Stape | Littledata |
---|---|---|---|
Server-side tracking | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Customer data to marketing platforms | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ✔️ | |
30 day free trial | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Blotout focuses on identity resolution to enhance audience targeting in a post-cookie environment, while Stape emphasizes server-side tracking for improved data quality and marketing ROI. Both are founder-led and compatible with platforms beyond Shopify. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, offering a more user-friendly experience. It combines features from both Blotout and Stape, providing identity resolution and server-side tracking while simplifying implementation, making it a compelling choice for ecommerce managers.
Blotout | Stape | Littledata | |
---|---|---|---|
Example product review | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Although the app is free, I cannot recommend it based on my experience." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Blotout | Stape | Littledata |
---|---|---|---|
50 orders / month | $50 | $40 | $39 |
500 orders / month | $250 | $40 | $149 |
5,000 orders / month | $830 | $150 | $349 |
20,000 orders / month | $2500 | $400 | $799 |
For 50 orders, Blotout is 25% more expensive than Stape and 28.2% more than Littledata. At 500 orders, Blotout is equal to Stape but 40.4% more than Littledata. For 5000 orders, Blotout is 453.3% more than Stape and 137.5% more than Littledata. At 20000 orders, Blotout is 525% more than Stape and 212.4% more than Littledata. Overall, Blotout consistently has higher prices, especially at larger order volumes.
Destination | Blotout | Stape | Littledata |
---|---|---|---|
Google Analytics | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Attentive | ✔️ | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ | |
✔️ | ✔️ | ||
Postscript | ✔️ | ||
Segment | ✔️ |
Blotout focuses on privacy-centric data handling, offering destinations like Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript, and Attentive, emphasizing direct integrations for e-commerce marketing. Stape includes TikTok and Pinterest, catering to a broader social media advertising landscape. Littledata also supports TikTok and Pinterest but adds Segment for enhanced data management and integration capabilities. Overall, the main differences lie in the specific platforms supported and the emphasis on privacy and data management features.
Feature | Blotout | Stape | Littledata |
---|---|---|---|
Product list views & clicks | |||
Consistent product identifier in GA4 | ✔️ | ✔️ | |
Tracks products list as you scroll | ✔️ | ||
Tracks clicks on product list | ✔️ | ||
Add to Cart | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info | ✔️ | ||
Tracks remove from cart | ✔️ | ||
Checkout steps | |||
Tracked via checkout page | ✔️ | ||
Tracks checkout started only | ✔️ | ||
Tracked direct from Shopify's servers | ✔️ | ||
Compatible with checkout extensibility | ✔️ | ||
Compatible with accelerated checkouts | ✔️ | ||
Purchase | |||
Tracked server side for 100% accuracy | ✔️ | ✔️ | ✔️ |
Includes refunds | ✔️ | ✔️ | |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filter orders by sales channel | ✔️ | ||
User-provided data for improved attribution | ✔️ | ||
Custom mapping to a source / medium | ✔️ |
Blotout's purchase tracking focuses on Google Analytics without adding new emails to marketing lists, which may limit customer engagement. In contrast, Stape offers server-side tracking for complete accuracy and includes refunds, ensuring reliable data. Littledata enhances this further with server-side tracking, also ensuring accuracy while incorporating post-purchase upsells, recurring orders, and sales channel filtering. Additionally, it utilizes user-provided data for better attribution and allows custom mapping, making it a more comprehensive solution for tracking purchases and optimizing marketing efforts. Overall, Littledata provides the most robust features, followed by Stape, with Blotout being more limited in functionality.
Feature | Blotout | Stape | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Unreliable tracking of button clicks | ✔️ | ✔️ | |
Reliable via Shopify's servers | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Tracked via the checkout page | ✔️ | ✔️ | |
Direct from Shopify's servers | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ |
Feature | Blotout | Stape | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Unreliable tracking via thank you page | ✔️ | ✔️ | |
Tracked direct from Shopify's servers | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Blotout | Stape | Littledata |
---|---|---|---|
Key benefits | |||
Boost to Event Match Quality Score | ✔️ | ✔️ | |
100% accurate revenue in Meta | ✔️ | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | ||
Target subscriptions vs one-time purchases | ✔️ | ||
Fully automatic setup | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ||
InitiateCheckout | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |