Fueled vs Wunderkind

Is Fueled or Wunderkind a better data solution for Shopify brands?

Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.


Wunderkind competitors

What is Wunderkind(formerly Bounce X)?

Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale.


Fueled vs Wunderkind comparison

FeatureFueledWunderkindLittledata
Customer data to marketing platforms✔️✔️✔️
Server-side tracking✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
Founder owned and led✔️minus✔️
Identity resolution to boost audiencesminus✔️✔️
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Fueled offers comprehensive server-side tracking and integrates with multiple platforms, making it versatile for eCommerce data collection. Wunderkind focuses on AI-driven identity resolution for audience enhancement but lacks the same level of automation and ease of setup. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, providing a more user-friendly experience while also offering identity resolution and server-side tracking. This combination makes Littledata a strong choice for brands seeking efficient data management and customer insights.

Reviews comparison

Fueled vs Wunderkind's customer reviews

FueledWunderkindLittledata
Example product review"It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side.""I don't feel like the service or partnership is as professional or helpful as it could be...just serving as a base-level for our trigger and SMS programs.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Customer support is non-existent, and responses take forever... very frustrating experience overall.""Wunderkind has been receptive to this feedback... it's disappointing that this has been an ongoing issue.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Fueled vs Wunderkind's monthly subscription cost

Store sizeFueledWunderkindLittledata
50 orders / month$189$$39
500 orders / month$349$$149
5,000 orders / month$879$$349
20,000 orders / month$2000$$799

Supported data destinations

DestinationFueledWunderkindLittledata
Google Analytics✔️minus✔️
Segment✔️minus✔️
Meta Ads✔️minus✔️
Google Ads✔️minus✔️
Klaviyominus✔️✔️
Attentiveminus✔️✔️
TikTokminusminus✔️
Pinterestminusminus✔️

Fueled focuses on integrating with major advertising platforms like Google Analytics, Segment, Meta Ads, and Google Ads, enabling comprehensive tracking and analytics for marketing performance. Wunderkind specializes in customer engagement through email and SMS marketing, integrating with Klaviyo and Attentive to optimize personalized communication. Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing a more extensive tracking solution that covers both marketing analytics and customer engagement. This diversity allows for a more holistic view of customer interactions across various channels.

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Fueled against Wunderkind
Can I switch from Fueled to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Fueled setup.

Can I switch from Wunderkind to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Wunderkind setup.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

How does Wunderkind work?

What Wunderkind is doing is aggregating consumer profiles across the thousands of brands it works with (and has previously worked with) to resell as the “Wunderkind Identity Network”. This can grow your email marketing audience, but potentially at the expense of higher spam and privacy complaints.

Does Wunderkind work with Shopify?

Yes, Wunderkind is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Wunderkind suitable for Enterprise brands?

Wunderkind is used by 663 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Which marketing tools does Wunderkind support?

Wunderkind supports Klaviyo and Attentive.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

Who owns Wunderkind?

Wunderkind(formerly Bounce X) is an independent private company headquartered in New York. Bill Ingram is Wunderkind's CEO.